Wego, the leading travel app in the Middle East and North Africa (MENA), has partnered with Visit Qatar to launch a new campaign aimed at showcasing Qatar's diverse cultural and natural offerings. This initiative seeks to inspire regional travellers by highlighting Qatar's unique blend of tradition and modernity, from its vibrant neighbourhoods and art districts to its scenic coastal walks and desert landscapes.
The campaign emphasises Qatar as a destination where tradition meets modernity, offering a rich tapestry of experiences. Notable attractions include the bustling Souq Waqif, the architectural marvel of the Museum of Islamic Art, and the evolving skyline of Lusail. Visitors can also enjoy the tranquil Corniche waterfront, relax on Katara's beaches, and savour traditional dishes like machboos.
Mamoun Hmidan, Chief Business Officer at Wego, stated, "This partnership with Visit Qatar allows us to spotlight the country's remarkable evolution as a travel destination. Our campaign is designed to engage travellers at every stage, from inspiration to planning and booking, through rich content and seamless tools."
Saleh Al Nisf, Senior Manager at Visit Qatar, added, "Our collaboration with Wego is a key step in amplifying Qatar's presence in the regional travel landscape. Through this joint campaign, we are showcasing the country's unique offerings in ways that resonate with regional audiences."
With increasing demand for culturally rich and accessible destinations in the GCC and wider MENA region, Qatar's modern infrastructure and expanding flight connectivity enhance its appeal. This campaign aims to present Qatar not just as a place to visit, but as an experience ready to be lived.
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