Wego teams up with AXN
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Singapore, 13 November, 2009: Leading action and adventure channel AXN announced AXN Big Breaks, in association with Wego, Asia-Pacific’s leading travel search engine.
AXN Big Breaks allows AXN viewers to enjoy exclusive travel deals to the destinations featured in their favourite programs. These deals are sourced by Wego from the hundreds of travel providers integrated into their search engine.
“AXN viewers don’t just watch - they get involved! We know our viewers want to engage with our programs and characters more deeply. With AXN Big Breaks, we have extended the entertainment experience beyond the television screen and made it possible for them to follow in the footsteps of their favourite characters,” says Yan-Jong Wong, Vice President of AXN Asia.
“At the same time, it allows advertisers to engage AXN viewers online in an environment that is themed with both travel and entertainment,” Wong adds. For Wego, AXN Big Breaks is an extension of its core mission to connect travel shoppers and travel providers.
“We love to filter the breadth of the internet and deliver instant relevance to travel shoppers. With AXN Big Breaks, viewers who are inspired by a program can see great deals to that show’s destinations in a single click,” says Gary Lipkowitz, COO of Wego.
“It also helps us fulfil our mission to travel providers, by delivering yet another stream of incremental, highly motivated travel shoppers.
“At the outset, AXN Big Breaks will focus on one program at a time. The program environment will be updated every two to three months, allowing for different themes and destinations to be featured. The first edition will focus on AXN’s brand new Original Production Cyril: Simply Magic premiering on 19 November at 9PM - a three-part TV special starring cutting-edge magician Cyril, who will be making his international TV debut for the first time out of Japan. Spanning across three cities — Singapore, Kuala Lumpur and Taipei, Cyril will not only share the marvels of his magic, but continue to captivate unsuspecting passers-by with his incredible illusions and disarmingly fun personality, while making a positive impact on the people he comes in contact with.
Fans of Cyril: Simply Magic will undoubtedly be inspired to retrace his magical journey across Asia, especially with the easy convenience of sourcing great travel deals at their fingertips with AXN Big Breaks.
AXN Big Breaks can be viewed at www.wego.com/axn. A screenshot of the website is attached in the Appendix.
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