Holiday Autos has reintroduced the ‘Wheels’ character and signed up Ronnie Corbett to voice new adverts in its latest brand campaign.
The Wheels character is shown coming ‘back to life’ in new television adverts where the character is ‘born’ and bottle-fed petrol.
Corbett provides the voiceover for the adverts, which were developed by Big Eyes and hope to change the perception of booking car hire.
Andrew Pumphrey, chief marketing officer of Holiday Autos said: “We have the strong ambition to always be the first port of call for people booking car hire, particularly for their holidays. Customers often think of car hire as a boring necessity so we’re looking to change perceptions and make booking car hire a pleasurable part of the holiday planning experience.
“We’ve brought back our character ‘Wheels’ to spread the message that Holiday Autos champions holiday freedom and fun, and we’re excited to launch the new brand campaign to kick start the summer.”
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