Willie Walsh to address BTM delegates
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Willie Walsh will deliver the key-note speech at this year’s Business Travel Market (BTM), it was announced today. The British Airways CEO will focus on the post-recession landscape for business travel and buyers and will be available for a Q&A session afterwards. ‘”n these challenging times the partnerships we have with the business travel buying community are critical to us. BTM gives us the ideal platform to engage with many key customers under one roof,” said BA Head of Sales and Marketing Richard Tams. “Together with other founding partners, British Airways have been instrumental in helping to shape the event. It’s a fantastic opportunity for all attending BTM,” added BTM Event Director Paul Robin.
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