WTM 2009 led to over US$1.7 billion of deal
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World Travel Market (WTM) 2009 is expected to generate GBP1.14 billion (US$1.76 billion) in travel industry deals, according to independent research. Exhibitors expected to generate orders of GBP222,361 each as a direct result of the London event over the following 12 months, according to research by Fusion Communications. Overall, WTM 2009 recorded an exhibitor satisfaction rate of 90%.
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