World Travel Market (WTM) has reported a 4% increase in attendees across the four days this year, reaching almost 52,000 delegates.
Unaudited figures from the first three days of the event showed a 7% rise but new numbers released show a 4% increase across the entire event, with the overall visits reaching 98, 426. Unique delegate numbers are 51, 965.
Monday saw visitor numbers go up 9% to almost 9, 692 while Tuesday was the busiest day up 8% to 19, 706. Wednesday saw a 6% boost to 15, 017 while Thursday’s were similar to the fourth day last year.
WTM Buyers’ Club delegates were up 7% to 9, 116 while the number of trade, international media and exhibitor personnel were up 6%, 2% and 2% respectively.
“I am absolutely delighted with the delegate attendance at WTM 2014, which is a record for a trade-only WTM. These figures demonstrate the power and importance of WTM to the industry and the role it plays in facilitating business for the sector,” said Simon Press, senior director at WTM. “World Travel Market 2013 generated £2.2 billion in travel industry contracts between exhibitors and senior buyers from the WTM Buyers’ Club, with WTM 2014 looking set to be responsible for around £2.5 billion.”
The figures will be audited by the Audit Bureau of Circulation (ABC) in the new year.