WTM14: Belleair prepares ‘exciting new direction’

Belleair director Dave Green
Belleair director Dave Green

Belleair Holidays is preparing for an ‘exciting new direction’ at the beginning of next year when its new brochure is released.

The tour operator’s 2015 brochure will mark the start of the fresh approach that will also include a new website and new initiatives and incentives for travel agents.

This year Belleair has a new management team that has implemented a new sales and marketing strategy, with recent investment also resulting in an increase agency sales team and initiatives.

The tour operator also joined TIPTO, has held more fam trips and put a more competitive price structure in place.

James Coughlan and Dave Green, directors of Belleair told Travel Daily: “We have also put in place a more competitive pricing structure and a number of fam trips, incentives and tactical promotions to support agents sell value for money breaks and increase their sales. This year has also seen us join TIPTO to help us work even more closely with independent agents.”

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