Guatemala’s Travel & Tourism sector is set for a major economic boost, according to the World Travel and Tourism Council (WTTC), with international visitor spending projected to climb from GTQ 11.7 billion (USD 1.5 billion) in 2019 to a forecast GTQ 20.1 billion (USD 2.6 billion) by 2035. This represents a dramatic 72% increase over the period, underlining the country’s growing strength as one of Central America’s most dynamic destinations.
According to the latest data from the WTTC, visitor spending is expected to grow at a compound annual rate (CAGR) of 4.1% between 2025 and 2035, outpacing Guatemala’s overall economic growth. This expansion reflects the success of ongoing investments in tourism infrastructure, as well as cultural preservation and sustainable tourism initiatives.
“This projected increase in visitor spending by WTTC is clear proof of Guatemala’s growing international appeal,” said Harris Whitbeck, Tourism Minister of Guatemala and Director-General of INGUAT. “We are working to attract more high-value visitors, strengthen partnerships with airlines and tour operators, and ensure that the economic benefits of tourism are felt across our communities. These efforts are paving the way for a new era of sustainable tourism-led growth. From adventure and nature tourism to cultural and culinary experiences, Guatemala is attracting visitors who spend more and stay longer.”
Guatemala’s tourism sector has already seen impressive growth and recovery since 2019. By 2024, the Travel & Tourism sector is expected to account for GTW 47.2 billion (USD 6.1 billion), representing an 11% increase from 2019. Jobs in the sector have also surged, with more than 541,000 Guatemalans employed in 2024, up 33% on 2019, and are forecast to reach 703,700 jobs by 2035.
In terms of visitor spending, domestic tourism accounted for 66% of total spending in 2024, while international visitors represented 34%. However, international spending is expected to grow faster than domestic, reflecting Guatemala’s rising profile on the global stage. The sector also plays a critical role in national finances, generating USD 1.2 billion in taxes in 2023, or 10% of government revenues, highlighting its importance to the Guatemalan economy.
At the same time, the tourism sector is becoming more sustainable. Emissions per dollar of GDP have fallen from 0.39 kgCO₂e in 2019 to 0.33 kgCO₂e in 2023, showing progress toward greener tourism even as visitor numbers and spending rise. With nearly half of the tourism jobs held by women (46.1%) and a quarter by young people under 25, the sector plays a vital role in demonstrating the importance of inclusive employment and fostering economic opportunity while safeguarding cultural and environmental heritage.
Looking ahead, new air routes, including JetBlue’s daily service from Fort Lauderdale to Guatemala City launched in April 2025, and Air Canada’s upcoming Montreal–Guatemala City route, are set to boost accessibility from key source markets such as the United States and Canada. With its rich mix of natural wonders, archaeological treasures, and cultural experiences, Guatemala continues to captivate global travellers. From the majestic ruins of Tikal to the volcanic landscapes of Lake Atitlán and the colonial streets of Antigua Guatemala, the country offers a diverse range of world-class attractions.
