X2, the Thai boutique hotel brand, has continued to expand its new X2 Vibe concept with the launch of a property in Pattaya.
Managed by BHM Asia, the new X2 Vibe Pattaya SeaPhere is located in the Na Jomtien area of the Thai resort town, 100 metres from the beach.
Scheduled to open in the second quarter of 2017, the eight-storey hotel will offer 65 rooms, including studios and one- and one-bedroom apartments, plus a rooftop infinity pool and restaurant.
X2 Vibe is described by BHM Asia as “the younger sibling” of X2 brand.
“X2 Vibe shares the same DNA as X2, where the key focus is luxury by design, however the Vibe brings with it a more youthful appeal, targeted at a younger, more energetic consumer,” said Anthony McDonald, founder of the X2 brand.
The X2 Vibe brand will make its debut in the northeast Thai city of Buriram in Q2 2016, while a new hotel in Bangkok is set to open by the end of the year. Other properties are also being planned in Phuket and Koh Samui.