X2 expands in northeast Thailand

X2 Vibe Buriram
X2 Vibe Buriram

Bangkok-based BHMAsia has continued to expand its X2 hotel brand in Thailand, with the launch of its first property in the northeast of the country.

The new X2 Vibe Buriram Hotel becomes the latest addition to the X2 Vibe sub-brand, which is targeted at the younger audience and typically has a lower price point than X2.

Located close to the Buriram Race Track and Buriram United football stadium, the five-storey X2 Vibe Buriram Hotel features 68 rooms, a swimming pool, meeting facilities, a café and a rooftop bar.

It becomes the second X2 Vibe hotel in Thailand, following the brand’s debut in Chiang Mai. And BHMAsia is planning a major roll-out of the X2 Vibe brand in the coming months and years, with projects under development in Bangkok, Pattaya, Phuket and Koh Samui.

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