Bangkok-based hotel group BHMAsia has signed an agreement to launch its X2 brand in Vietnam.
A deal with Alternaty Real Estate will see the launch of a new X2 Vibe hotel in Hoi An, on Vietnam’s central coast. The property will form part of a large mixed-use complex, New Hoi An City, and will feature 210 residences and 12 beachfront villas, all with sea views. It will be co-located alongside the 356-room Ozo Hoi An.
The project is currently under construction and expected to be completed by the end of 2016.
“International branded operators are playing their part in helping Vietnam to improve its competitiveness against more mature destination Thailand and Indonesia, by working closely with international travel agents and delivering a convincing value proposition for the destinations and properties,” said Mauro Gasparotti, executive director at Alternaty.
“We believe X2 Vibe Hoi An will be an excellent product offering families a great alternative to traditional hotels.”
X2 Vibe is the “younger sub-brand” of X2 Resorts, according to BHMAsia, with properties being planned in Bangkok, Koh Samui, Pattaya and Phuket. X2 properties are already in operation in Koh Samui, Sydney, Phuket, Chiang Mai, Kanchanaburi and the resort destination of Kui Buri, south of Hua Hin.