The Bengaluru-based Phoenix Group Global is to launch its own hotel brand; Zuri Hotels and Resorts, Anil Mathur reports from India.
Currently, the group runs three hotels under a franchise agreement with Carlson Hospitality. The first Zuri branded hotel will open in January 2009 in Bengaluru. The company plans to invest INR450 crore (US$90 million) in its hotels. Other cities identified so far for the Zuri brand are Mysore, Nagpur and Kochi.
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