Best Western is planning to quintuple its portfolio in Indonesia with the opening of 25 new hotels in the next three years.
The new developments, which cover nine destinations and two of Best Western’s brands – midscale Best Western and luxury Best Western Premier – will expand the company’s nationwide portfolio from five to 25 hotels, and its inventory from just over 600 rooms today to almost 3,500, by the beginning of 2015.
“With the world’s fourth-largest population, a burgeoning middle class and an increased focus on both domestic and inbound tourism, Indonesia is one of the most exciting hotel markets in the world today,” said Glenn de Souza, Best Western’s Vice President of International Operations for Asia & the Middle East. “As the ‘World’s Largest Hotel Chain’, Best Western is in a perfect position to capitalise on the huge potential this country has to offer.”
Currently, Best Western operates three hotels in Bali, one in Jakarta and one in Solo. By the end of 2012 this portfolio is expected to increase to six hotels with the addition of a first property in Semarang, the 259-room Best Western Star Hotel.
Then in 2013 Best Western’s Indonesian expansion will gather pace with the opening of 11 hotels. New properties will be added in Jakarta, Semarang and Bali, while Best Western will also open its first hotels in the cities of Banjarmasin, Makassar, Bogor, Palu and Malang.
Then from 2014 onwards, the company will debut in a further six Indonesian markets – Bandung, Manado, Samarinda, Balikpapan, Pontianak and Surabaya.