Marriott International has announced a joint venture with the Leali family, founders of Lefay, to integrate the luxury wellness brand into its global portfolio. This strategic move, revealed on 10 June 2026, marks Marriott's first foray into a brand exclusively focused on luxury wellness, aligning with its broader strategy to enhance wellbeing offerings.

Founded in Italy in 2006 by Domenico Alcide and Liliana Leali, Lefay is renowned for its immersive resorts set in natural environments and its unique Lefay SPA Method, which combines scientific research with holistic wellness traditions. The brand's philosophy emphasises transformative spaces, serenity, and sustainability, aiming to redefine modern luxury through wellbeing and authenticity. Lefay's properties are known for their architectural harmony with nature, expansive indoor-outdoor spaces, and wellness programmes that integrate movement, nutrition, and preventative health expertise.

Currently, Lefay operates two award-winning properties in Lago di Garda and the Dolomites, with additional resorts under development in Tuscany, Southern Italy, and the Swiss Alps. The joint venture will own the Lefay brand and its intellectual property, whilst the Italian real estate assets remain with the Leali family. Marriott will manage the properties under long-term agreements, supporting Lefay's growth through its global development, sales, marketing, and distribution platforms.

Lefay properties will soon be available through Marriott's digital platforms and will join the Marriott Bonvoy loyalty programme, with full integration expected by late 2026. This partnership allows Marriott to preserve Lefay's unique brand identity whilst expanding its luxury wellness footprint

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