Scotland is bringing a splash of tartan to Boston as part of a promotional campaign celebrating the Scotland Men's National Team's participation in the world's largest football event for the first time since 1998. From 12 to 19 June, eleven taxis, adorned with the Scottish Football Association tartan and the names of Scotland's top footballers, will roam the city, offering passengers a taste of Scotland and a chance to win a trip to the country.

The initiative, organised by VisitScotland, aims to inspire Bostonians and football fans to consider a holiday in Scotland. Jill Walker, Director of Marketing at VisitScotland, expressed enthusiasm for the campaign, stating, "Making noise for Scotland in the US when the eyes of the world are on the Scotland Men's National Team is a great opportunity to showcase the destination in our largest international market."

Passengers in the tartan taxis will enjoy complimentary Scottish treats, including Walkers Shortbread and IRN BRU, whilst they ride. Additionally, AAA Travel is offering exclusive holiday packages starting at $599 and a chance to win a $5,000 trip to Scotland, including roundtrip airfare on JetBlue's nonstop service to Edinburgh.

The promotion coincides with Scotland's group games in Boston and aims to boost tourism by highlighting the ease of travel with direct flights from Boston to Edinburgh. VisitScotland hopes the campaign will capture the hearts of locals and drive future travel demand to Scotland

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.