Brand USA hails success
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Tourism marketing firm Brand USA has hailed its first UK campaign as a success after analysis showed a growing number of interest.
Its initial three-month phase is said to have boosted consumer sentiment and the intention to visit the USA up 14% (through Google Analytics and a brand tracker). See below for the campaign’s statistics so far.
“We are extremely pleased how the campaign has run to date, and with the results so far,” said Jay Gray, vice president of business development at Brand USA. “We are committed in our activities to the UK market, the largest overseas visitor market to America, and very much look forward to developing further initiatives that will reach both the trade and the consumer directly.”
Florida and New York have remained as family favourites this summer, while many tour operators have boosted their product across the states to meet with niche markets or new traveller expectations.
Campaign in numbers
- 814, 293 page views from the UK, 2 million globally
- 140,000 downloads of Rosanne Cash’s ‘Land of Dreams’
- 620,000 YouTube views
- 36, 690 Facebook fans