26 Wonderful Indonesia Co-Branding Partners Launch Extra Affordable Sales Activation (BERKAH) with the Ministry of Tourism and Creative Economy
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- Rise in food and drink intake: There is a notable increase in food and drink consumption, particularly during iftar and sahur. This involves buying ingredients for Ramadan delicacies like dates, porridge, syrup, and traditional snacks.
- Surge in New Clothing Purchases: During the month of Ramadan, many Indonesians tend to shop for new clothes in anticipation of Eid al-Fitr festivities.
- Rise in Beauty Product Sales: Beauty product purchases surge during Ramadan, particularly amongst the female market. This uptick encompasses buying cosmetics, skincare items, perfumes, and various beauty products.
- The Rise of Online Shopping: Numerous individuals are utilising e-commerce platforms to buy a wide range of products, including food, clothing, and beauty items. The convenience and simplicity of online shopping are particularly beneficial during this hectic month.
- During Ramadan, both physical and online stores provide special promotions and discounts to entice customers and boost sales. These offers may consist of significant discounts, complimentary gifts, and other exclusive deals designed to enhance the shopping experience during this sacred month. Additionally, the hospitality sector and tourist destinations have seen a notable surge in visits as individuals seek staycations or vacations with their families.
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SOURCE Indonesia's Ministry of Tourism and Creative Economy