ONYX Hospitality Group and JR Kyushu Business Development (Thailand) Co. Ltd, an affiliate of Kyushu Railway Company (JR Kyushu) — a Japanese business conglomerate with interests in transportation, real estate development and hospitality — have entered a partnership for Shama Lakeview Asoke, a 429-key serviced apartments complex in the prime central Bangkok business, entertainment and residential district of Asoke.
Douglas Martell (main picture), president and CEO, ONYX Hospitality Group, said: “With this collaboration, we are proud to be entering a partnership with JR Kyushu, one of Japan’s leading corporations, to bring the Shama brand proposition to life in this iconic property and city centre location. Shama Lakeview Asoke Bangkok will be our largest Shama property by number of apartments to date, and we are committed to the ongoing growth and expansion of Shama as part of our journey towards making ONYX the best medium-sized hospitality player in the Asia-Pacific region.”
Following JR Kyushu’s purchase of the existing serviced apartments property on Sukhumvit Soi 16 in December 2017, the company has appointed ONYX Hospitality Group as the hotel management service provider for this property under its Shama brand. The launch of the property as Shama Lakeview Asoke Bangkok is scheduled for 1 April 2018. This project signifies the first major investment in Thailand by JR Kyushu, and ONYX Hospitality Group’s first collaboration with a Japanese institutional partner.
Toshihiko Aoyagi (above), president of JR Kyushu, said: “The Shama Lakeview Asoke Bangkok project is a crucial step as our first business engagement in Southeast Asia. It is our great pleasure and honour to enter a strong and long-lasting partnership with ONYX Hospitality Group, which has one of the greatest experiences and most excellent track records in hospitality in this region. The JR Kyushu group is determined to continue with further growth and evolution, committed to playing its part towards making Kyushu, Japan and Asia more dynamic, by accelerating our endeavours towards the real estate businesses including hotels and serviced apartments in Southeast Asia.
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