TripAdvisor offers price comparison search
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TripAdvisor has launched a new hotel price comparison search display, offering real-time pricing on the same screen as its reviews and ratings.
Previously, visitors to TripAdvisor had to access external booking sites to find the latest rates, but now users are able to compare prices from different sites on the main TripAdvisor hotel pages. And the travel review site has now apologised to customers for not offering the service earlier.
“Our bad,” said Steve Kaufer, co-founder & CEO of TripAdvisor. “We want to help travellers plan and have the perfect trip, not drive them crazy with endless annoying pop-ups before they’ve booked it. We are excited to offer real-time hotel prices and availability in one convenient display.”
TripAdvisor now displays a list of pricing and availability from several booking sites on its hotel pages. This means that travellers can read reviews and then check rates all in the same screen, before proceeding to a third party booking site to make a reservation.
“This was the most logical step in the evolution of TripAdvisor,” said Kaufer. “Pairing our… user-generated content with pricing in one display gives a better experience to our travellers and even more qualified leads to our hotel booking partners.”
The new price comparison search display is now live on all TripAdvisor sites worldwide, and all mobile platforms.
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