Air NZ adopts Sabre’s ancillary solution
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Air New Zealand is the first airline to adopt Sabre’s new merchandising solution. The new programme allows travel agents to shop, book and fulfil the carrier’s ancillaries in the Sabre global distribution system (GDS). The first ancillary fare Air NZ will make available to Sabre-connected travel agents is pre-paid bags, with other option becoming available later on. The system is designed to make it easier and quicker for travel agents to market and sell ancillary options to their customers and boost revenues for the airline and commission for the agents. Chris Kroeger, Senior Vice President of Marketing for Sabre Travel Network, said; “Sabre’s focus is to develop innovative solutions that meet the needs of our travel agency and airline customers. Expanding our merchandising capabilities is another way we help airlines increase revenues and get closer to their customers, while maintaining the streamlined operational efficiencies important to travel agents. “Air New Zealand has been a terrific collaborator on this breakthrough new merchandising solution and we applaud them for leading the way in using industry technology standards.”
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