Air Serbia, Serbia's national airline, which offers an extensive flightย network across Europe, the US, and China, has reaffirmed its partnership with Sabre Corporation, by signing a multi-year early renewal. This signifies the carrierโs commitment toย continue its successful partnership with Sabre, and marks a significant milestone with the adoptionย of Sabreโs Pricing and Revenue Optimization suite of solutions into Air Serbia's strategy.ย ย
Under the agreement, Air Serbia will continue to utilize SabreSonic, Sabres comprehensiveย passenger service system (PSS). SabreSonic offers a range of functionalities designed to increaseย airline revenue, enhance personalization and streamline the passenger experience at the airport,ย ensuring a seamless experience for passengers from the moment of booking to their finalย destination.ย ย
The adoption of Sabreโs Pricing and Revenue Optimization suite by Air Serbia represents aย transformative step forward in the way Air Serbia manages its revenue and optimizes its inventoryย and network. Sabreโs Revenue Optimizer uses sophisticated models to enable more strategic andย timely decision-making processes. This solution, combined with Sabre's Market Intelligence offersย Air Serbia comprehensive insights and advanced data analysis across a wide range of criticalย functions such as network planning, revenue management and marketing. This integration isย expected to significantly enhance Air Serbia's intelligence in revenue optimization and retailing,ย thereby supporting its growth trajectory and competitive positioning in the global market.ย
"The implementation of Sabre's advanced technology solutions is crucial for achieving our strategicย goals, enabling us to optimize revenue and expand our market presence effectively," said Maลกaย Vasoviฤ, Head of Revenue Management of Air Serbia.ย ย
The extended partnership and integration of the suite of solutions reflect Air Serbia's dedication toย leveraging cutting-edge technology to drive personalized retailing and revenue growth. Thisย initiative underscores Air Serbia's ambition to be at the forefront of adopting innovative solutionsย that support its expansion and enhance its service offerings.ย
"We are thrilled to continue our partnership with Air Serbia, showcasing our commitment toย delivering state-of-the-art solutions that drive efficiency and growth. By integrating our advancedย pricing and revenue optimization capabilities, we are empowering Air Serbia with the insights andย agility needed to navigate the complexities of today's aviation market," said Jean-Vincent Teuler,ย Vice President โ Airline Sales, EMEA of Sabre Travel Solutions.ย
