Cleartrip, a Flipkart company, has joined forces with acclaimed author Chetan Bhagat to unveil Genius Travel Discount Hacks by a Genius—a witty and practical self-help guide designed to empower travellers with the smartest hacks to save big on travel bookings.
In a unique campaign, Chetan Bhagat takes centre stage as a celebrated storyteller and the ultimate travel hack expert. With his charm and humour, Bhagat shares ingenious ways to optimise travel budgets, highlighting how customers can make use of Cleartrip’s innovative SuperCoins feature.
The campaign includes an engaging video and the launch of the travel hacks book, both of which promise to redefine how people approach travel planning. Through this collaboration, Cleartrip reinforces its commitment to making travel smarter, more accessible, and budget-friendly for everyone.
Commenting on the ad campaign, Tavleen Bhatia, Chief Marketing Officer, Cleartrip, stated: “Our aim has always been to simplify travel and offer maximum value to our customers. In collaboration with Chetan Bhagat, this campaign highlights how our SuperCoins feature is a straightforward way to avail yourself of discounts. The book serves as a humorous guide for those still seeking other ways to save on travel. This initiative perfectly blends our unique offerings with Chetan's distinctive style.”
Chetan Bhagat added: “This book is my magnum opus. A masterpiece of absurdity. If you’re not using SuperCoins on Cleartrip, these hacks might just be your last hope. But honestly, save yourself the trouble—SuperCoins are a no-brainer.”
The campaign is now live, and travellers can explore the book, watch the video, and start saving big with SuperCoins on Cleartrip.
