Sabre Corporation has entered into a global distribution agreement with Riyadh Air, the newly established national carrier of Saudi Arabia. This strategic partnership establishes Sabre as Riyadh Air’s first global distribution partner, building on an already strong IT relationship and further reinforcing Sabre’s role as a key enabler of the airline’s retailing and distribution ambitions.
The collaboration will enable Riyadh Air to harness Sabre’s advanced technology solutions, including its multi-source content distribution approach, which seamlessly integrates New Distribution Capability (NDC) content alongside traditional content. This will help the airline accelerate its retailing and distribution strategy. Through this partnership, Riyadh Air will be able to deliver dynamic, personalised travel offers, reaching a global network of travel agents, corporate buyers and end customers. By accessing Sabre’s extensive global marketplace, Riyadh Air gains powerful tools to drive operational efficiency, broaden market reach and provide travellers with tailored, real-time experiences.
“Sabre is ideally placed to support Riyadh Air’s retailing and distribution strategies,” said Alessandro Ciancimino, Vice President, Airline Distribution, EMEA, Sabre Travel Solutions. “With our multi source content approach integrating NDC with traditional offerings, we deliver scalable, personalised solutions that align with Riyadh Air’s ambitious growth trajectory. Our strategy ensures seamless access to the most relevant content, enabling Riyadh Air to modernise the travel experience and meet the evolving expectations of today’s travellers.”
Since its inception, Riyadh Air has led innovation in aviation, aspiring to become the world’s first digitally native airline. This partnership underscores Riyadh Air’s commitment to delivering exceptional customer experiences through cutting-edge technology and seamless retailing strategies.
“Partnering with Sabre marks a pivotal milestone in our mission to redefine travel retailing and distribution,” said Vincent Coste, Chief Commercial Officer, Riyadh Air. “Sabre’s expansive global reach and innovative technology will empower us to engage with travellers worldwide while enhancing their booking journeys through dynamic, personalised content. This collaboration not only supports our retailing vision but also complements our earlier selection of SabreMosaic™, reinforcing the foundation for a long-term partnership and positioning us for rapid global growth.”
This agreement extends the strategic alliance between Sabre and Riyadh Air, which already includes the airline’s adoption of SabreMosaic™ for its Offer Management capabilities. SabreMosaic™ enables Riyadh Air to optimise offers and provide a highly personalised traveller experience. This technology, combined with Sabre’s robust distribution platform, enhances the airline’s ability to generate revenue and boost customer satisfaction across its international network.
