Thai luxury hospitality brand Lebua Hotels and Resorts is setting up for a major comeback to the Indian premium market.
Long known as a popular choice for Indian travellers heading to Thailand for both business and leisure, Lebua previously made its mark in the Indian hospitality scene with its properties in Corbett Park, Jaipur, Lucknow, and Udaipur.
Likewise, it made its presence felt through a slew of sales officer in major cities like Ahmedabad, Kolkata, Mumbai, and New Delhi.
At present, company executives are in the process of negotiating in several locations throughout India, particularly in Gujarat, Jammu and Kashmir, Maharashtra, Rajasthan, and Uttar Pradesh.
As Lebua general manager for hotel operations Rajan Khurana puts it: "After years of admiration from Indian travelers at our flagship in Bangkok, we’re now preparing to bring the Lebua experience to India once again with multiple projects in the pipeline across India. From Rajasthan to Maharashtra and beyond, we’re laying the foundation to reintroduce Lebua’s signature blend of innovation, and unforgettable hospitality to some of the country’s most exciting destinations."
What happens now?
Those involved in the ongoing negotiations remarked that a memorandum of understanding is currently being drafted.
Once signed, this understanding kicks off a laying of groundwork for Lebua's reentry into India, involving property development, operational planning, and brand positioning in key locations within the South Asian nation.
This return to India is seen as a strategic move for Lebua as it taps into the country's surging demand for high-end travel and hospitality options.
Note that, as of press time, no specific dates have been set for the opening of the brand's properties in the country.
