Globally-renowned K-pop artist JENNIE was recently appointed as the Honourary Tourism Ambassador of Seoul for 2025.
Part of the girl-group BLACKPINK, Jennie stars in a series of promotional videos set to release on Seoul's official tourism YouTube channel, VisitSeoul TV, and other social media platforms tomorrow, 31st July.
Renowned for her influential presence in music, fashion, and various other fields, JENNIE has frequently expressed her deep affection for Seoul, calling it "a city of inspiration."
She actively participated in this campaign to spread Seoul's diverse appeal worldwide.
In a statement, the Seoul Tourism Organisation declared: "Through this collaboration with JENNIE, we aim to highlight Seoul's diverse charms globally and significantly contribute toward achieving our goal of attracting over 30 million international visitors.”
Absolutely in Seoul
The campaign centres around the message Absolutely in Seoul, capturing the city's endless stories with visually stunning cinematography.
Presented as a short film, the first video DALTOKKI delves into immersion through storytelling as JENNIE explores iconic locations across Seoul, including Gyeongbokgung Palace, Nodeulseom Island, and the Seongsu-dong.
The second video SEOUL CITY features the track "Seoul City" from JENNIE's debut solo album Ruby, and highlights the unique synergy between JENNIE and Seoul.
In addition to the main videos, two short-form videos and an interview featuring JENNIE's personal reflections and affection for Seoul will also be released.
Various online events are scheduled to accompany the video releases, including a highly anticipated digital goods random-drop event, where fans worldwide can obtain exclusive posters featuring JENNIE and captivating scenes of Seoul.
The campaign will also be prominently displayed on influential outdoor advertising in major international cities, including those in the United States and Australia, and broadcast through leading global TV channels like NBCUniversal, ensuring widespread exposure across North America, Europe, and Asia.
