Accor announced the return of one of Australia’s most recognised boutique hotel brands to the Hunter Valley, with the rebrand of Grand Mercure The Vintage to Peppers Hunter Valley following a multi-million dollar refurbishment of the property.
In a milestone moment for the brand, Peppers returns to the very place where its story began: the picturesque wine country of the Hunter Valley.
Long associated with refined indulgence, personal service, and immersive escapes in spectacular destinations, Peppers now embarks on a new chapter in one of Australia’s most iconic regions.
Accor Pacific chief operating officer Adrian Williams remarked: “The return of Peppers to the Hunter Valley is a proud and symbolic moment for us. This is where the Peppers story began, and to see the brand come full circle, now elevated, refreshed, and reconnected to its roots, is incredibly special. The transformation of this property reflects the strength of our partnerships and the continued demand for meaningful, premium escapes that balance charm with sophistication. Peppers Hunter Valley is not just a beautiful place to stay: it is a return to what makes travel personal, local, and unforgettable.”
A classic reimagined
Located within the renowned ‘The Vintage’ precinct, Peppers Hunter Valley is surrounded by rolling vineyards, sweeping countryside, and the championship 18-hole Greg Norman designed golf course.
Owned by long-standing partners Stevens Group and Accor Vacation Club, along with additional owners, the now-reimagined hotel features a collection of one, two, and three bedroom villas beautifully upgraded to reflect a contemporary wine country aesthetic.
All apartments underwent a full ceiling-to-floor upgrade, featuring refreshed lighting, modernised kitchens, elegant furnishings, and refined textures.
The result is a series of immersive spaces that balance natural tones and elevated design, inspired by the spirit of the Hunter Valley.
A newly transformed reception area also brings together the brand’s signature sophistication with the region’s relaxed spirit.
Ongoing transformation
The precinct is undergoing further transformation, with the team behind NINETEEN set to launch a new Mediterranean-inspired restaurant and bar Mezze upstairs.
This latest addition continues to enhance the area’s growing reputation as a destination for world class food, wine, and relaxation.
The revival of this iconic property reinforces Peppers’ positioning as a brand that creates memorable stays, combining thoughtful design, exceptional service, and distinctive locations across Australia, New Zealand, and beyond.
