FCM Meetings & Events (FCM M&E), the dedicated global meetings and events division of FCM Travel, has unveiled its cutting-edge Reporting & Analytics Tool. Crafted to reshape the MICE sector for clients around the world, this innovation promises to enhance operational functionality, deliver confirmed savings, enable informed decision-making, and ensure comprehensive peace of mind.
“As global corporate environments continue to evolve rapidly, it’s important for organisations to adopt leading-edge solutions that boost seamless operations while generating substantial value,” said Simone Seiler, Global General Manager, FCM Meetings & Events.
“Our innovative tool is designed to fulfil these needs by integrating all meetings and events data into a cohesive and advanced dashboard, thereby allowing clients to concentrate on their core business activities without the burden of manual reporting.
“In addition to the new Reporting & Analytics Tool, FCM M&E has integrated their offering into the FCM Platform by introducing venue sourcing and event requests. These complementary tools strengthen relationships through increased engagement and business volume.
“The core version of FCM Venue Finder and the new Meeting Request Form are accessible to new and existing customers, and the integration provides a centralised hub for venue selection, streamlined processes, and improved collaboration – on top of the Reporting & Analytics Tool.”
Results of a recent survey that formed part of FCM M&E’s inaugural Global Trends Report showed almost 40 per cent of respondents did not have a clear view of their meetings and events budget for this year.
“Big, small, or the unknown, one thing's clear: when the budget's blurry, planners need to get even sharper,” said Frits de Kok, EMEA General Manager, FCM Meetings & Events.
“This is where our new tool comes into play – giving customers a total oversight over budgets and spend.”
Key Features of the FCM M&E Reporting & Analytics Tool:
- Operational efficiency: Reduces time spent on compiling and merging reports with a consolidated dashboard for all meetings and events data
- Verified savings: Instantly quantifies missed savings opportunities by visualising supplier and event-level spending against budgets
- Stronger negotiating power: Offers data and proof points to secure better supplier rates, with filters for detailed drilling into reports by event, market, and department
- Smarter decision-making: Provides trends and insights to guide purchasing strategies, supported by intuitive charts and reports for easy identification of trends and next steps
- Peace of mind: Ensures timely and reliable data with a secure platform featuring role-based access and a daily refresh schedule.
Initially targeting markets in the USA and ANZ, the tool will see a staggered release. Over the coming months, a phased rollout will begin in the UK, followed by Mainland Europe, Asia, and Mexico, with plans for global adoption.
“We aim to be long-term partners for our customers that not only aid in managing meetings but also optimise them through strategic insights and cutting-edge technology. The new tool serves as the foundation for a scalable MICE strategy, moving clients from visibility to value creation,” said de Kok.
“We believe this tool will redefine how businesses manage their MICE portfolios. Our customers will not only gain fresh insights, but they’ll be better positioned to leverage those insights for strategic growth.”
