WTM London 2025 this November will revolve around the theme Reimagining Travel in a Changing World.
For the first time ever, WTM London introduces a unified theme across all six conference tracks to maintain focus and enhance clarity throughout the event.
While the tracks remain consistent with last year as they cover Sustainability, Technology; Diversity, Equity, Accessibility, and Inclusion (DEAI); Marketing, Geo-Economics, and Travel Trends, the unified theme will create a cohesive experience for all attendees.
As WTM London conference manager Brooke Gilbertson explains: “Introducing a unified theme across the programme brings greater consistency and coherence to our content. Reimagining Travel in a Changing World is a theme designed to inspire attendees to reflect on the evolving purpose of travel in the face of global shifts, emerging challenges, and fresh opportunities. It lays the foundation for meaningful dialogue, innovation, and collaboration across every facet of the travel and tourism industry.”
Call for content
Organisers likewise invited bold thinkers, fresh voices, and forward-looking innovators to submit proposals for WTM 2025.
As such, this call for submissions served as an opportunity to share expertise with a wide-reaching, global audience of travel industry professionals and contribute to shaping the future of the sector.
Submissions, which all came in last 7th July, are in alignment with one of the six key conference tracks and clearly demonstrate how the proposed session supports this year’s overarching theme
Amplifying highlights
WTM’s keynotes, panel discussions and presentations are a highlight of the event, as evidenced by the overwhelmingly positive feedback each year from attendees, sponsors and speakers alike.
Conference session attendance rose by 29 percent in 2024 compared to 2023. In response, WTM London quickly expanded stage capacity, including a debut extension into Level 0 of Excel London.
For 2025, conference space will be increased even further to accommodate expected growth in audience numbers.
This year’s conference advisory team is made up of six global experts who will curate the submissions for their respective tracks and tap into their extensive networks to bring interesting and relevant stories to the stage.
Team members are:
- DEAI - Uwern Jong, Experientialist®-in-Chief at OutThere
- Geo-economics - Mark Frary, Author, Writer and Consultant
- Marketing - Matthew Gardiner, Director of Travel Massive and Senior Vice President at FINN Partners and Tina Charisma, Director and Founder of the Charisma Campaign
- Sustainability - Tina O’Dwyer, Founder & CEO of The Tourism Space
- Technology - Timothy O’Neil-Dunne, President at T2Impact LLC
How the event will play out this year
Opening day on 4th November brings on the WTM Global Travel Report, sustainability summit and geo-economics summit taking place from 11am on the yellow, purple and orange stages respectively.
The technology and DEAI summits are happening on 5th November, also starting at 11am on the purple and orange stages.
On 6th November, the final day of the event, the marketing summit goes on the yellow stage, along with the ITT Future You Forum and the closing keynote, details of which will be announced shortly.
Previous closing keynote speakers include businesswoman and comedian Katherine Ryan, award-winning documentary maker Louis Theroux and entrepreneur Steven Bartlett.
