The UAE National Media Office (NMO) has announced the launch of the BRIDGE Summit, scheduled to take place in Abu Dhabi from December 8 to 10, 2025, at the Abu Dhabi National Exhibition Centre (ADNEC). The summit will become the world’s largest gathering of leaders in media, cultural, and creative industries, alongside policymakers, offering a global platform for collaboration and knowledge exchange.
Highlights of the BRIDGE Summit
- The largest and most diverse global event in media, content, and entertainment
- Hosted at Abu Dhabi National Exhibition Centre (ADNEC), spanning 1.65 million square feet
- Activities spread across seven content tracks covering media, artificial intelligence, gaming, film, music, and research
- A global platform bringing together decision-makers, creators, and influencers
- New partnerships and agendas shaping the future of media and amplifying the positive impact of content
- Joint production labs and strategic dialogue platforms serving as drivers of development and bridges of understanding between nations and cultures
- An exceptional gathering that unites policy with innovation, and art with technology
Set within the region’s largest venue, spanning over 1.65 million square feet across six zones, within seven content tracks, the event is expected to attract more than 60,000 participants, including creators, producers, artists, publishers, entrepreneurs, investors, universities, and research centres. The summit will feature over 400 global speakers and 300 exhibitors, forming the largest collective marketplace for media, content, and entertainment worldwide.
Across three days, BRIDGE Summit will host more than 300 activities and activations, including 200 panel discussions and talks, 50 workshops, and interactive sessions, designed to foster cross-sector collaboration. Participants will have the opportunity to forge deals and partnerships, develop production ecosystems and value chains, and exchange expertise with leading global industry figures.
7 content tracks spanning 1.65 million square feet shaping the future of media, content, and entertainment.
At BRIDGE Summit, the experience unfolds across seven content tracks that together map the full spectrum of media, content, and entertainment. The Media Track explores the evolution of newsrooms, social platforms, story formats, audience dynamics, and distribution models. The Creator Economy Track examines how creators generate value, from revenue streams and brand deals to fan subscriptions and platform tools. The Music Track dives into digital production, streaming economies, fan communities, rights and royalties, and the rise of AI composers.
The Gaming Track immerses participants in esports arenas, virtual worlds, interactive play, modding culture, and evolving game economies. In the Tech Track, attention shifts to breakthroughs in AI models, generative tools, mixed reality, automation, and the future of data. The Marketing Track highlights the strategies shaping performance ads, story-driven brands, consumer insights, omni-channel engagement, and influencer playbooks. Finally, the Picture Track showcases the power of visual storytelling through cinematic tech, short-form videos, streaming originals, immersive visuals, and cross-media narratives. Together, these tracks create a panoramic view of the forces driving the future of global media and entertainment.
By launching BRIDGE Summit, the UAE reinforces its mission to create spaces for positive influence and constructive exchange among cultures, cementing its role as a global platform for shaping major transformations in media, content, and creativity. By convening policymakers, creators, and influencers, the summit will set new agendas, create opportunities, and develop purposeful narratives that amplify the positive impact of media and drive sustainable change in public discourse and behaviour.
