Travel Daily Media (TDM): Can you briefly introduce Amari Hua Hin and what makes it unique within Hua Hin’s hotel landscape?
Kitti Saesee (KS): Amari Hua Hin is a contemporary resort in Khao Takiab, just minutes from Hua Hin’s town centre and a short walk to the beach. We seamlessly blend comfort, creativity, and connectivity for a diverse range of travellers, including families, leisure seekers, sports teams, and corporate groups. Our resort features 223 well-designed rooms and suites, flexible meeting facilities, and a vibrant Thai-inspired aesthetic. We also offer functional spaces like our open lawn, ideal for wellness activities, team-building sessions, or outdoor events.
Families can enjoy our quarterly Kids’ Carnival, hosted by our mascots, Lucas and Lucy, highlighting our dedication to fun, family-friendly experiences. Culinary offerings include Aqua Eatery & Bar, which serves fresh, coastal-inspired dishes by the pool, and the upcoming Maitree Bar, which will provide creative beverages and a stylish atmosphere for casual and business gatherings. Overall, we deliver an engaging and energising experience uniquely reflective of Hua Hin.

TDM: How would you describe the evolution of Hua Hin as a destination, particularly for sports tourism and active leisure travellers?
KS: Hua Hin has transformed from a serene royal retreat into a vibrant, family-friendly destination. It remains a popular beach getaway for both Thai locals and expatriates. Since the COVID-19 pandemic, the town has shown resilience, gradually recovering from the impact on tourism. Accessible from Bangkok via scenic routes that avoid the busy Rama II Road, Hua Hin offers a relaxed coastal lifestyle and numerous dining options.
In addition to being great for families, Hua Hin caters to couples and all types of holidaymakers who enjoy beautiful beaches. Recently, it has become a hub for sports tourism, featuring world-class golf courses, professional football pitches, and elite tennis facilities like those at True Arena. The town hosts various sports events, including the Spartan Race in May 2025, which attracts competitors from across the region.
Hua Hin regularly holds marathons and long-distance races, drawing thousands of participants each year and showcasing its natural beauty and hospitality. With its blend of sports infrastructure, wellness offerings, and family-friendly charm, Hua Hin appeals to a wide range of modern travellers.

TDM: Amari Hua Hin is known to cater to a variety of guest segments — from families to sports teams and MICE groups. How do you successfully balance these different needs?
KS: At Amari Hua Hin, we are dedicated to understanding the unique expectations of each guest segment and providing tailored experiences. Our flexibility and guest-centric approach enable us to serve a diverse clientele, including families, couples, MICE groups, and professional sports teams, without compromising service quality.
For families, we offer a fun and stress-free environment with connecting rooms, engaging kids’ activities, and family-friendly dining options. Our Amari Kids Free program allows children under the age of 8 to stay and eat for free from the kids’ menu at our hotel when accompanied by a paying adult, adding convenience to family holidays. Our quarterly Kids’ Carnival, hosted by mascots Lucas and Lucy, brings additional excitement.
For sports teams, our culinary team collaborates with coaches to create customised meal plans that meet nutrition and performance needs, ensuring timely, well-balanced, and athlete-friendly meals. We also support training space coordination and provide discreet service to keep teams focused.
Our versatile spaces, including a flexible ballroom, open lawn, and breakout rooms, cater to various MICE groups. We provide the right environment, tech support, and themed food experiences for workshops, incentive events, and team-building sessions.
What sets us apart is our cross-functional collaboration. Our Operations, Sales & Events, and Culinary teams work closely to remain agile and responsive, ensuring personalized service that makes every stay at Amari Hua Hin memorable.
TDM: How is the hotel positioned to support small to medium-sized MICE events, and what types of corporate or team-building groups do you typically attract?
KS: Amari Hua Hin is perfectly situated for small to medium-sized MICE (Meetings, Incentives, Conferences, and Exhibitions) events, offering intimate and functional indoor and outdoor spaces. Our ballroom and meeting rooms are designed for executive meetings, training sessions, and private gatherings, providing a comfortable and collaborative environment.
A standout feature of our venue is our personalised team-building support. We work closely with organisers to create tailored activities that meet their objectives and enhance engagement. Our spacious parking area also makes us an ideal choice for non-residential events like product launches or regional meetings, ensuring easy logistics and accessibility. We regularly host corporate teams from Bangkok, along with educational institutions and lifestyle brands seeking a coastal venue that combines privacy and convenience in a resort-style setting.

TDM: Family travel is also a strong focus at Amari Hua Hin. What makes your property particularly appealing for family holidays?
KS: Amari Hua Hin is ideally located for small to medium-sized MICE (Meetings, Incentives, Conferences, and Exhibitions) events, featuring versatile indoor and outdoor spaces. Our modern ballroom and meeting rooms are tailored for executive meetings, training sessions, and private gatherings, ensuring a comfortable and productive atmosphere. One of our venue’s standout features is personalised team-building support. We collaborate closely with organisers to develop customised activities that align with their goals and boost participant engagement. The spacious parking area is ideal for non-residential events like product launches or regional meetings, ensuring easy logistics and accessibility.
We regularly host corporate teams from Bangkok, along with educational institutions and lifestyle brands seeking a coastal venue that combines privacy and convenience in a resort-style setting.
TDM: Hua Hin is increasingly recognised for its sports tourism potential. In your view, what gives Hua Hin an edge over other destinations for sports training and tournaments?
KS: Hua Hin’s main advantage is its accessibility, safety, and expanding sports infrastructure. Unlike other beach resorts, it provides a more controlled environment, which is vital for youth teams, academies, and professional athletes. The town has regularly hosted top-tier sporting events — from tennis and golf to triathlons and football tournaments — demonstrating its preparedness. Combine that with its mild climate, excellent healthcare, and a community that promotes active living, and you have the ideal recipe for a sports-oriented destination.

TDM: Active and wellness-focused travel is becoming a major trend. How is Amari Hua Hin adapting to meet the needs of guests seeking active leisure and wellness experiences?
KS: At Amari Hua Hin, we strive to meet the demand for active leisure and wellness experiences. Our in-house trainer offers activities like yoga, meditation, stretching, agility training, and Thai boxing, catering to various fitness levels. They also provide guidance on using our gym equipment effectively. We partner with local sports suppliers to offer add-ons such as ice bath therapy for team recovery. Our restaurants feature healthy menu options, while our Breeze Spa offers treatments for relaxation and rejuvenation after an active day.
TDM: For travellers — whether sports enthusiasts, corporate groups, or families — what would you say is the "must-experience" aspect of staying at Amari Hua Hin?
KS: At Amari Hua Hin, a must-try experience is a relaxing afternoon by our iconic pool, followed by an evening at Aqua Eatery & Bar. Guests can savour a wide selection of wines and refreshing draught beers, along with themed nights that create a vibrant social atmosphere.
Coming soon, the Maitree Bar will offer signature Thai tapas paired with expertly crafted cocktails and spirits, perfect for unwinding in a stylish setting. Whether after sports training, celebrating a corporate success, or enjoying family time, these experiences showcase Amari Hua Hin’s hospitality and inviting atmosphere.