The B2B touring and adventure brand of dnata Travel Group UK have spent two days hosting over 35 agents and 15 partners at their head office in Leyland for their very first Touring and Adventure Showcase. Day one included an informative presentation to their supplier partners in attendance, before agents arrived and began speed-dating styled training sessions, learning about so many fascinating products available. Partners in attendance were G Adventures, Intrepid, APT, AAT Kings, Journey Beyond, Destination Asia, TTC, Cosmos, Globus, FollowMe2Africa, Just You, Wendy Wu Tours, Distinct Destinations, AE Expeditions and Aqua Expeditions.
At the end of the first day, the Incredible Journeys team celebrated with their agents and suppliers at their evening event, which provided the perfect setting to network with each other, reflect on what they had learned throughout the day and come together to enjoy great food, drinks, music, and the addition of a branded ball pit.
All agents who attended were also entered into a prize draw to win some exceptional prizes, including a FAM trip place on an Albania tour with Just You, and the grand prize from Incredible Journeys and G Adventures, which was a FAM trip place on their Thailand trip, travelling in 2026.
On day two, agents were introduced to Claire Brighton, Director of Association of Touring & Adventure (ATAS), as she hosted an expert panel. On the panel was Incredible Journeys Managing Director and ATAS board member, Simon Applebaum; National Sales Manager from G Adventures, Stu Darnley; Senior Partnerships Manager from Intrepid, Kaigan Lewis; and Senior Business Development Manager from AE Expeditions, Katie Harbel. Creating an engaging and informative panel and answering questions that provided agents with insight into the latest trends and tips for selling holidays in this sector, agents left with a developed confidence for how to sell and promote even the most intricate of tours.
Simon Applebaum, Managing Director shared, “This event was a great opportunity to connect with so many agents who were all keen to learn more about this ever-growing sector, and to of course welcome our valued supplier partners back to our HQ. The purpose of these two days was to encourage more agents to confidently sell touring holidays and to connect them with the people who can help them through every query and booking.”
Applebaum continued, “We are grateful to our suppliers for supporting us at this event and for giving their time and expertise to our agents. And to our agents, who all made the most of their time with us, asking questions and being engaged throughout. This was our first touring and adventure showcase, but I expect it won’t be our last.”
