The Tourism Authority of Thailand (TAT) boosted its marketing focus on Singapore and other short-haul markets during its participation at the recently concluded ITB Asia 2025.
From 15th to 17th October at Singapore’s Sands Expo and Convention Centre, TAT targeted quality segments and repeat visitors whilst strengthening Thailand’s image as a sustainable, high-value destination.
TAT deputy governor for digitalisation, research, and development Kittipong Prapattong explained: “The Singapore market continues to show strong resilience and preference towards Thailand. Our aim is to sustain this growth by deepening traveller engagement and ensuring every visit offers new and meaningful experiences. TAT’s participation at ITB Asia 2025 reaffirms our commitment to strengthening regional partnerships and highlighting Thailand’s role as a hub for quality and sustainable tourism.”
Thailand’s signature warmth and hospitality shine in Singapore
TAT led a delegation of 22 leading Thai tourism operators to showcase Thailand’s excellence, innovation, and commitment to sustainability to global buyers and media.
The delegation featured a diverse mix of businesses, including winners of the Thailand Tourism Awards and TAT’s CF-Hotels.
They were joined by Amatara Welleisure Resort Phuket, Avani+ Khao Lak Resort Phang Nga, Chaba Cabana Beach Resort Koh Samui, Panviman Resort Koh Phangan, Pullman Bangkok King Power, Pullman Phuket Karon Beach Resort, Rama Gardens Hotel Bangkok, Thai Airways International, Thailand Privilege Card Co., Ltd., The Ascott International Management (Thailand) Ltd., The Berkeley Hotel Pratunam Bangkok, The Heritage Chiang Rai Hotel and Convention, and Twinpalms Hotels & Resorts Phuket.
The Thailand Pavilion at ITB Asia likewise showed off the country’s signature warmth and hospitality through its elegant aesthetic.
Designed in a contemporary Thai style, the Thailand Pavilion likewise showed off the nation’s innate creativity, featuring interactive zones for business meetings and media engagements.
A highlight was the live cultural demonstration of Thai Herbal Inhaler by REUNROM which offered visitors a multisensory experience that blended traditional Thai wellness wisdom with modern presentation.
Boosting presence in an important market
Singapore remains one of Thailand’s top short-haul markets, ranking third after Malaysia and Indonesia.
From January to September 2025, more than 73,000 Singaporeans visited Thailand, with over 80 percent being repeat travellers who spend an average of 45,000 baht per trip and stay 4.7 days, supported by 283 weekly flights.
To build on this momentum, TAT expanded promotions in high-value segments such as health and wellness, luxury, honeymoon and wedding, and sports tourism alongside the growing Overland Drive and Fly & Drive markets.
Likewise, TAT focused on younger travellers through digital campaigns and joint promotions with airlines, tour operators, and credit card partners.
