Saudi Arabia is poised to become a significant player in the global travel market, with outbound travel expenditure expected to hit $27.5 billion (US$27.5 billion) in 2025. This growth is fuelled by increased digital adoption, greater international mobility, and a burgeoning interest in both established and new travel destinations. The inaugural WTM Spotlight Riyadh, scheduled for September at the Riyadh Front Exhibition & Convention Centre, will explore these trends.
The event will showcase how Saudi travellers are influencing demand for luxury stays, customised itineraries, and extended-family travel. According to Coherent Market Insights, the Kingdom's outbound tourism market is projected to grow to $47.8 billion (US$47.8 billion) by 2032, highlighting its expanding influence. Almosafer's research indicates a rise in international bookings by Saudi travellers, with an 11% increase in Q1 2025.
Emerging destinations such as Georgia, Azerbaijan, and Bosnia and Herzegovina are gaining popularity among Saudi travellers, who prioritise premium experiences. Coherent Market Insights reports that 41% of Saudi travellers book five-star hotels, with daily accommodation spending exceeding $300 (US$300). Additionally, 86% prefer full-service carriers for air travel, emphasising comfort and service.
WTM Spotlight Riyadh will provide a platform for global travel industry leaders to examine these trends and explore the commercial and cultural implications of Saudi Arabia's expanding role in international tourism. Danielle Curtis, Exhibition Director ME, noted, "Saudi Arabia is fast emerging as one of the world’s most influential outbound tourism markets."
The event will feature curated itineraries, pre-scheduled meetings, and dedicated learning sessions, offering insights into market trends and traveller behaviour. As part of the global WTM portfolio, the event aims to reinforce Saudi Arabia’s standing in international tourism and foster long-term collaboration.
```
