When one thinks about planning an event in the Middle East, the first destination that comes to mind is Dubai. It is very well connected, offers state of the art venues, advanced infrastructure and technology, luxury hotels and enriching hospitality and moreover Dubai’s Department of Economy and Tourism (DET) actively supports MICE events with incentives, streamlined visa processes, and offers world-class security. One of Dubai’s biggest advantages as a corporate event destination is the availability of world-class event management companies that specialize in creating seamless, impactful, and memorable experiences.
According to Mordor Intelligence, the region’s meetings, incentives, conference and exhibitions (MICE) industry continues to expand at pace as investment in large-scale venues, infrastructure, and international partnerships accelerates. The UAE’s MICE market is forecast to grow to USD 9.26 billion by 2030, with a CAGR of 8.96%. The Saudi Arabian market is projected to reach USD 5.33 billion by 2030, representing a compound annual growth rate (CAGR) of 10.93%.
According to the Dubai World Trade Centre’s 2024 Economic Impact Assessment and broader industry data, inbound participation remains a key driver of growth, with strong travel flows between the GCC and wider Middle East and North Africa (MENA) markets supported by short-haul connectivity and regional trade integration.
Just for a moment forget the event planners, it’s the world’s who’s who that are heading to Dubai and making it their home, encashing tax benefits. The UAE has become a magnet for British millionaires and billionaires, attracting the world’s wealthy for its efficient tax system, stable politics and economy, and investor-friendly policies.
Location and connectivity
Dubai is one of the world's largest aviation hubs, offering maximum accessibility with direct flights from everywhere. Located just 6–8 hours from the UK, Asia, and Africa, Dubai is a true global hub. You can manage businesses across continents, fly in and out easily, and network with international investors and clients without borders. Dubai was ranked the world’s best-connected city for 2025, securing the top position in the Global City Access Index by Mozio.
Dubai Airport hosts a vast majority of airlines, serving flights to and from all over the world. International airlines, domestic providers, conventional and budget air carriers offer their services at DXB Airport.
Exceptional MICE venues
Dubai hosts some of the world’s best MICE venues. Time tested Dubai World Trade Centre (DWTC) remains popular. DWTC is ideal for multifunctional exhibitions and congresses with a massive influx of visitors. Its main strength lies in the logistics with a dedicated metro station right next door. Dubai Exhibition Centre (DEC) in Expo City, An ultra-modern venue, a legacy of the Expo 2020 world fair, designed for events that demand grandeur. DEC is the choice for global summits, mega-exhibitions, and international congresses. Designed to host large global events; recently used for events like Gulfood 2026. In terms of future expansion it is part of an AED10 billion master plan which will significantly increase capacity and amenities through 2031.
InterContinental Dubai Festival City has launched an enhanced event space branded “Events by InterContinental”, including the waterfront Event Centre and Festival Arena. This upgrade adds new versatile meeting and conference spaces to Dubai’s MICE portfolio, catering for corporate conventions, exhibitions, and large-scale events up to 9,000 people.
New MICE-Focused Hotels in Dubai
Dubai’s hospitality sector continues to expand with several new and recently enhanced hotels strengthening the city’s MICE offering. Conrad Dubai has also expanded its MICE capabilities with the launch of The Avery, a contemporary indoor and outdoor event venue designed to host meetings, exhibitions and business functions.
Among the latest hotel openings, Ciel Dubai Marina, now the world’s tallest hotel, caters to business and corporate travellers with modern meeting facilities and premium hospitality services. In addition, recently opened lifestyle and luxury hotels such as Mama Shelter Dubai and Mandarin Oriental Downtown Dubai offer dedicated meeting spaces suitable for smaller corporate events and business gatherings.
New Tourist Attractions in Dubai
Dubai continues to enhance its tourism offering with a mix of iconic landmarks, immersive experiences and family-friendly attractions. Highlights include Ciel Dubai Marina, the world’s tallest hotel, now a standout feature of the city skyline.
The city has also introduced innovative experiences such as AYA Universe and other interactive digital attractions, alongside new leisure options like the boutique waterpark at Grand Hyatt Dubai and Swingers Crazy Golf at Bluewaters Island.
New infrastructure and lifestyle destinations, including the Infinity Bridge over Dubai Creek and Dubai Harbour, add to the city’s appeal, while cultural venues such as the ARTE Museum and evolving attractions like the Museum of the Future continue to draw visitors. For outdoor experiences, Hatta Dam remains a popular nature and adventure destination.
Bleisure and leisure
Dubai offers the best of nightlife and the most extensive shopping experiences. From sleek rooftop lounges and glamorous beach clubs with glittering skyline views to high-energy nightclubs hosting world-famous DJs, the city comes alive after dark. Areas like Downtown, Dubai Marina and Bluewaters Island are hotspots for evening entertainment, where you’ll find stylish bars, live music venues and late-night lounges serving craft cocktails and international cuisine. For a more relaxed night out, visitors can enjoy chic shisha lounges or elegant jazz bars, while party-seekers can dance long into the night at some of the region’s most exciting clubs. With its mix of luxury venues, beachfront vibes and cosmopolitan atmosphere, Dubai’s nightlife scene offers unforgettable evenings for both socialising and celebration.
Dubai is a premier shopping destination, offering everything from luxury brands to traditional markets. Iconic malls such as The Dubai Mall and Mall of the Emirates feature world-class retail alongside entertainment and dining, while historic souks like the Gold and Spice Souks provide a more authentic shopping experience. From high-end fashion to unique souvenirs, Dubai offers something for every shopper.
Dubai has firmly established itself as the Middle East’s leading MICE destination, combining world-class connectivity, cutting-edge venues and an ever-evolving hospitality landscape with a pro-business environment that actively supports international events. Backed by government incentives, seamless visa processes and robust security, the city offers organisers confidence, scale and efficiency unmatched in the region.
As global participation continues to rise and investment in infrastructure accelerates, Dubai is no longer just a convenient meeting point—it is a strategic hub where business, innovation and global networking converge. With its ability to deliver impactful events while offering delegates exceptional lifestyle, leisure and “bleisure” experiences, Dubai continues to set the benchmark for MICE destinations worldwide and remains the natural first choice for organisations looking to host truly global events.
