Saudi Arabia's hospitality sector is poised for significant growth, with forecasts predicting an increase from $27 billion (US$27 billion) in 2025 to over $54 billion (US$54 billion). This expansion is largely driven by Vision 2030, premium hotel developments, and rising inbound travel demand. The inaugural WTM Spotlight Riyadh, scheduled for 8–10 September at the Riyadh Front Exhibition & Convention Centre, will bring together global and regional tourism leaders to explore these trends.
The event will focus on the Kingdom's hotel sector expansion and the growing influence of Saudi travellers both domestically and internationally. According to Mordor Intelligence, Saudi Arabia had approximately 167,500 hotel keys as of Q1 2025, with a significant portion in the high-end segment. Plans are underway to add 99,500 more rooms, with 78% targeting the premium market.
Vision 2030 aims to deliver 362,000 hotel rooms by the end of the decade, supporting a national goal to attract 150 million visitors annually. Religious tourism remains a key driver, with the government targeting 30 million Umrah pilgrims by 2030. International brands are also contributing, with 40% of upcoming hotel supply from global operators like Accor and Hilton.
Danielle Curtis, Exhibition Director ME, highlighted the sector's growth, stating: “Saudi Arabia's hospitality sector is experiencing significant growth, driven by a long-term national vision, robust investor confidence, and increasing demand from both visitors to the Kingdom and Saudi travellers abroad.”
WTM Spotlight Riyadh will feature over 450 exhibitors and attract 6,500 visitors, providing a platform for collaboration and business development in the tourism industry
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