AirAsia announced a partnership with the Adelaide Fringe Festival, coming onboard as a Festival Partner and sponsor of the Midweek Treat tickets.
The AirAsia Midweek Treat tickets are available on Wednesdays throughout the festival, offering discounted access to a wide range of Fringe performances.
This encourages locals and visitors alike to explore more of the festival while supporting artists on the traditionally quieter days.
AirAsia X general manager Benyamin Ismail said the partnership with Adelaide Fringe Festival is a natural pairing, and a demonstration of AirAsia’s commitment to South Australia and Australia more broadly.
He remarked: “Adelaide Fringe is a celebration of creativity, diversity and community: values that strongly align with AirAsia’s brand. Sponsoring the Midweek Treat tickets felt like a natural fit for AirAsia, offering high-value experiences at an accessible price point which is similar to our mission to make travel more affordable and accessible for millions of travellers.
Ismail added that the partnership also highlights AirAsia’s growing connection to South Australia.
A win-win situation
AirAsia is giving Midweek Treat ticket holders the chance to Fringe Today. Fly Tomorrow, by entering the draw to win one of two prizes of $1,500 worth of AirAsia Points to spend on AirAsia flights.
Cheap midweek tickets and a chance to win a holiday certainly make this promotion a winning situation on all counts.
Adelaide Fringe’s acting chief executive Tara MacLeod said of the promotion: “Midweek Treat is about giving people a reason to say yes to a Wednesday night out. With artists choosing their own discount, it’s a practical way to fill houses midweek, build momentum into the weekend, and keep Fringe feeling accessible for audiences who are watching their budgets. Partnering with AirAsia adds a fun layer of possibility, because your Midweek Treat could genuinely turn into a getaway.”
