Global travel wholesaler PKFARE announced a partnership with travel technology provider Trip Affiliates Network (TA Network) on Tuesday, 3rd February.
Through this partnership, PKFARE will strengthen connectivity with regional and local destination management companies (DMCs), particularly across APAC.
According to PKFARE founder and president Jason Song: “Direct connectivity with DMCs is a key pillar of PKFARE’s long-term sourcing strategy. This collaboration strengthens our ability to deliver well-curated, more competitive hotel content and greater value to our partners.”
TA Network regional director for ecosystem and partnerships Jean Hsieh added: “PKFARE is a well-established global travel wholesaler with strong distribution capabilities and clear strength on operational excellence. By working together, we enable DMCs to connect more efficiently with international demand while supporting PKFARE’s commitment to providing high-quality, directly connected inventory to the market.”
What the partnership seeks to achieve
The partnership will initially focus on onboarding DMCs through TA Network’s ecosystem, with plans to expand coverage across key destinations and directly contracted hotels over time.
Both companies will collaborate closely to ensure seamless connectivity, scalable growth, and consistent service standards for DMC partners and travel sellers.
Leveraging TA Network’s infrastructure, PKFARE will access real-time rates and inventory with greater accuracy, rate competitiveness, and inventory control, enabling faster responses and more reliable service for its partners.
