Zanzibar is experiencing a tourism surge that is reshaping its investment landscape, with international arrivals reaching 917,167 in 2025, a significant increase from 736,755 in 2024. This growth is not merely a post-pandemic rebound but a sustained upward trend, as highlighted by the Tourism Statistical Release for December 2025. The island's accommodation sector is under pressure, with bed occupancy levels nearing 89% in December, indicating a need for broader tourism infrastructure.
International hotel groups are responding swiftly. TUI Group has expanded its resort capacity, and Hilton is entering the market with a new beachfront resort. ENVI Lodges and Minor Hotels are also investing in eco-luxury and luxury developments, respectively, signalling confidence in Zanzibar's long-term appeal to high-end travellers.
Air connectivity is improving, with increased direct international flights enhancing access. The Zanzibar Airport Authority reported 575 aeroplane landings in January, reflecting sustained airline activity. However, the island's tourism offer remains heavily focused on accommodation, with limited investment in attractions and cultural assets.
Transport investments are also on the rise. Azam Marine has commissioned a new high-capacity ferry, Kilimanjaro Number 9, to meet growing passenger demand. Meanwhile, eco-tourism and forestry-linked projects are gaining traction, with six of Zanzibar's 11 forest conservation areas attracting investment interest.
Government officials see this as a strategic moment for investment in attractions, cultural infrastructure, and eco-tourism. "Investors who come in now have an opportunity not only to benefit from growth but to help shape the destination's tourism landscape for the next decade," said Dr Aboud Suleiman Jumbe, Principal Secretary of the Ministry of Tourism and Heritage. As global brands commit capital and transport capacity scales up, Zanzibar is poised for a transformative phase in its tourism development
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