OTM 2026, Asia's leading travel trade show, concluded at the Jio World Convention Centre in Mumbai, underscoring India's emergence as a key player in the global tourism market. Organised by Fairfest Media, the event attracted over 2,200 exhibitors from 60 countries, including 45 National Tourism Organisations, and drew more than 50,000 travel trade visitors and 1,000 top industry professionals over three days.
The event highlighted India's growing significance in leisure, corporate travel, MICE (Meetings, Incentives, Conferences, and Exhibitions), and weddings. With structured business engagements, over 50,000 pre-scheduled B2B meetings took place, reinforcing OTM's role as a platform for measurable business outcomes.
Key announcements included Thailand's "Healing is the New Luxury" campaign, aiming for 2.55 million Indian visitors and $2.5 billion (THB 93 billion) in revenue. Morocco reported a 224% increase in Indian tourist arrivals compared to pre-pandemic levels. Malaysia Airlines, the Partner Airline, showcased its network connectivity and India-focused travel solutions.
The OTM Forum provided a platform for industry leaders to discuss outbound travel growth, destination competitiveness, and the evolving expectations of Indian travellers. Sessions focused on corporate travel, destination weddings, and the role of intermediaries in the travel trade.
As destinations worldwide recalibrate their strategies around India, OTM 2026 served as a launchpad for India-focused announcements, reflecting the country's expanding global travel footprint. The event concluded with a valedictory and awards ceremony, celebrating the achievements and contributions of participants
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