Independent rail-centric tour firm Railbookers Group (RBG) announced that Nick Lim is its new vice-president for Asia.
In a release issued on Tuesday, 10th February, Lim’s appointment marks a key point in RBG’s ongoing growth and expansion throughout the region.
According to president and chief executive Frank Marini: “I am thrilled to bring someone of Nick Lim’s caliber, reputation, and leadership experience to Railbookers Group as we continue our launch in the Asian market. With the global demand of independent rail travel rising, Nick will be instrumental in our ongoing expansion and success in Asia, and I have no doubt he will be successful in the role.”
Lim himself remarked that his new appointment was timely, given the surging increase in rail holidays among Asian travellers over the pact couple of years.
He said: “I am excited to be at the forefront of this growth with Railbookers Group. As the ultimate expert in all things pertaining to rail holidays across the world, Railbookers’ offerings are there to suit any budget and holiday styles. From luxury to free-and-easy style itineraries, Railbookers opens up a whole new world of travel experiences for the Asian traveller.”
Getting to know Nick Lim
Longtime Travel Daily Media readers are aware that Lim was most recently the CEO for The Travel Corporation in Asia and takes pride in over 254 years in the industry.
Lim has a proven track record in opening and building successful brands in the Asian market, and previously served as general manager in Asia for Norwegian Cruise Line (NCL).
As he looks forward to his new post, Lim said: “For our travel agent partners, Railbookers make booking rail holidays effortless by providing one-stop-shop solutions. We remove all the work that goes behind each booking and this allows our partners to focus on growing their business. Our goal is to make selling rail easy and almost overnight, our partners are able to plug into the next 'IN' thing by adding rail holidays to their product range.”
