Hilton has announced a strategic agreement with Regenta Hotels Private Limited, owned by Royal Orchid Hotels Limited, to open 125 Hampton by Hilton hotels across western and southern India by 2035. This move aims to fill the supply gap in emerging cities and commercial hubs, driven by increased domestic travel and a burgeoning middle class.
The partnership marks Hilton's third strategic agreement in India, following previous deals with NILE Hospitality and Olive by Embassy. Alan Watts, President of Asia Pacific at Hilton, highlighted the opportunities created by India's economic growth and infrastructure development, stating, "Our new strategic partnership with the Regenta Hotels Group demonstrates our commitment to working with established local operators."
The new hotels will be developed in key regions such as Goa, Maharashtra, Karnataka, Tamil Nadu, Andhra Pradesh, and Telangana. These areas are significant contributors to India's GDP and are experiencing growing demand for branded accommodation. Christian Charnaux, Executive Vice President and Chief Development Officer at Hilton, noted, "This agreement further reinforces the global strength of the Hampton brand and our confidence in the long-term growth of India’s midmarket hospitality sector."
Hampton by Hilton, known for its 'Hamptonality' service, will tailor its offerings to local preferences whilst maintaining global standards. The expansion is expected to create jobs and provide quality stays for travellers across India. Arjun Baljee, President of Royal Orchid Hotels, expressed enthusiasm for the partnership, stating it aligns with their goal of enhancing India's mid-market segment
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