The Culture, Media and Sport Committee has initiated an inquiry into the future of the UK's tourism industry, focusing on both domestic and international tourism. This investigation will evaluate how the UK promotes itself globally, the influence of culture and heritage in attracting visitors, and the nation's competitiveness against other destinations. The inquiry comes as the Office for National Statistics reported that tourism contributed $70 billion (£58 billion) to the UK economy in 2023, with 2024 marking the first year visitor numbers surpassed pre-COVID-19 levels.
The government aims to increase overseas visitor numbers from 42.5 million in 2024 to 50 million by 2030. The inquiry will assess whether current policies support this growth, enhance international competitiveness, and ensure the sector's long-term resilience. It will also scrutinise policy changes, such as the potential introduction of an overnight levy by mayors, and challenges like energy price inflation and rising employment costs.
Dame Caroline Dinenage, Chair of the CMS Committee, highlighted the sector's importance, stating, "The tourism industry contributes not only to the UK economy but also plays a vital role in supporting our arts, culture and heritage." She noted concerns about the UK's attractiveness as a destination compared to European neighbours and the pressures of rising operational costs.
The inquiry will also explore the sector's recovery from the pandemic and the effectiveness of collaborations between the Department for Culture, Media and Sport, VisitBritain, VisitEngland, and devolved administrations. The deadline for submissions is 17 May
This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.
