Cleartrip, a Flipkart company and one of India's fastest-growing online travel platforms, has unveiled its latest campaign, "Cleartrip pe Bachao, Trip pe Udao!" The initiative aims to shift the focus from mere discounts to the enriching experiences that savings can unlock. This campaign seeks to transform the traditional price-led conversations in the travel industry into ones that highlight the emotional value of travel experiences.
Pallavi Saxena, Chief Marketing and Growth Officer at Cleartrip, explained, "In India, we’re experts at planning, but we often hold back on the little joys that make a trip special. With 'Cleartrip pe Bachao, Trip pe Udao,' we want to change that." The campaign encourages travellers to use their savings on bookings to indulge in experiences that make trips memorable.
Govind Bansal, Head of Marketing at Cleartrip, added, "Whilst savings on a trip are functional, the memories they enable are emotional. Our campaign celebrates that emotional payoff." The storytelling in the campaign focuses on everyday moments where travellers typically hold back, transforming them into opportunities for joy and indulgence.
Targeted at urban millennials and Gen Z, the campaign is designed to resonate with frequent and aspirational travellers aged 18-40. Neville Shah, Chief Creative Officer at FCB Kinnect, noted, "There's a special kind of joy in saying 'why not' on a holiday."
The campaign is being rolled out across digital and social platforms, inviting travellers to embrace the small joys that can turn a good trip into a great one
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