Virgin Atlantic has become the first airline globally to introduce an app within ChatGPT, allowing customers to search, compare, and choose flights using everyday language. This innovative tool, launched on 20 April 2026, enables users to effortlessly plan trips by simply asking for flights, such as "flights to the Caribbean in February" or "show me flights in Premium to Los Angeles next month."
The app, building on Virgin Atlantic's AI-powered Concierge, presents tailored flight options in a clear summary, making it easy for customers to compare and select their preferred flights. Once a choice is made, users are seamlessly directed to Virgin Atlantic's website or mobile app to finalise their booking.
This development is part of Virgin Atlantic's ongoing digital innovation efforts, which include the recent rollout of the Virgin Atlantic Concierge and a new mobile app. Chief Customer Officer Juha Jaervinen stated, "We’re proud to be the first airline in the world to launch an app in ChatGPT... You can simply ask, and we’ll do the rest, showing the best options quickly."
The launch signifies Virgin Atlantic's commitment to blending technology with human warmth, aiming to redefine premium travel in the digital age. The Virgin Atlantic app in ChatGPT is now available, marking a significant step in enhancing customer experience through advanced technology
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