Ascott Limited, the lodging arm of CapitaLand Investment, has reported its most successful year for signings in Southeast Asia, adding over 7,300 units in 2025. This marks a significant 55% increase from the 4,700 units signed in 2024, positioning Ascott among the top three hospitality companies in the region, according to Horwath HTL.
The company's expansion is driven by Southeast Asia's robust tourism recovery post-COVID-19, with increased intra-ASEAN travel and spending. Ascott's Chief Growth Officer, Serena Lim, highlighted the region's dynamic hospitality market and Ascott's strategic positioning, stating, "Our expansion is intentional and owner-led, anchored by long-term partnerships with owners who value our flex-hybrid model."
Ascott's development pipeline includes over 200 operational properties and about 150 in development, with plans to open more than 25 new properties within the next year. This expansion will see Ascott entering new cities such as Phu Quoc and Nha Trang in Vietnam, and Phuket and Hat Yai in Thailand.
The company is also focusing on conversions, with 30% of its pipeline set to be delivered through this method. Notable projects include the rebranding of three Bayview properties in Penang and Langkawi.
Ascott Tay Ho Hanoi, set to become the largest full-service MICE hotel in Vietnam, exemplifies Ascott's growth strategy. With 1,165 rooms and extensive event facilities, it is poised to become a landmark destination in Hanoi by 2027. This expansion underscores Ascott's commitment to leveraging its multi-typology brand strategy to meet diverse market demands
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