Accor has announced a 2.3% increase in group revenue at constant currency for the first quarter of 2026, reaching €1,313 million. Despite challenges posed by the conflict in the Middle East, the hotel group experienced solid growth, driven by strong performance in Europe and Southeast Asia. The company's management and franchise revenue rose by 8.3% to €332 million, whilst RevPAR (revenue per available room) increased by 5.1% compared to the same period in 2025.
Accor's Chairman and CEO, Sébastien Bazin, highlighted the group's ability to adapt to changing conditions, stating, "Our teams are fully committed to adapting our operations to the needs of our property owners and customers." The company has implemented measures to protect its results and capture growth in regions with increased demand.
In the first quarter, Accor opened 48 hotels, adding over 6,700 rooms, marking a net unit growth of 3.8% over the past year. The group's hotel network now comprises 879,676 rooms across 5,815 hotels, with a pipeline of 260,000 rooms in development.
The Premium, Midscale, and Economy division saw a 4.5% increase in RevPAR, primarily driven by pricing, whilst the Luxury & Lifestyle division posted a 6.0% increase. The Americas region, particularly Brazil, recorded a 9.1% rise in RevPAR.
Looking ahead, Accor remains confident in its growth prospects, supported by its diversified geographic footprint and strong brand portfolio. The company has also launched a €450 million share buyback programme, with the first tranche of €225 million initiated in April 2026
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