Daish's Holidays, a family-owned coach holiday company, has reported a 14% increase in August bookings compared to last year. This surge is attributed to British travellers opting for domestic holidays due to escalating overseas travel costs and uncertainties linked to Middle East conflicts, which have driven up fuel prices and airfares.
The trend has particularly benefited traditional seaside destinations. The Imperial Hotel in Eastbourne saw a 55% rise in bookings, whilst the Daish's Hotel on the Isle of Wight experienced a 39% increase. The Somerset Hotel in Llandudno and Weymouth's Russell Hotel and Hotel Prince Regent also reported significant growth.
Paul Harper, commercial director at Daish's Holidays, noted, "We're seeing a clear shift in consumer behaviour as travellers weigh up the rising costs and uncertainty associated with overseas holidays. For many Britons, the summer break is their main holiday of the year, and the prospect of disruption or last-minute cancellations is a genuine concern."
Daish's Holidays offers a portfolio of 11 hotels in popular UK seaside locations, providing both coach and self-drive options. The all-inclusive nature of their packages, which cover transport, accommodation, meals, and entertainment, appeals to those seeking cost-effective and stress-free holidays. The company also offers free or discounted holidays for children, depending on age.
As overseas travel becomes more expensive and uncertain, Daish's Holidays expects the demand for UK breaks to continue growing, reinforcing the appeal of the classic British seaside holiday
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