Kaohsiung City Government's Tourism Bureau has launched an ambitious international tourism campaign, "Keep Vibrant Kaohsiung," aiming to reach 28 million people across Asia. The campaign, unveiled on 12 June 2026, seeks to boost the city's international profile through a strategic promotional blitz in Japan, South Korea, Vietnam, and Malaysia.

Kaohsiung's appeal as a travel destination is on the rise, with Expedia ranking it as the fourth-best hidden gem for value-conscious travellers during Japan's 2026 Golden Week. The city, known for its unique blend of natural landscapes and urban vibrancy, has become Taiwan's top-trending destination, outperforming international competitors.

Director-General of the Tourism Bureau, Kao Minlin, highlighted the city's appeal, stating, "Kaohsiung's unique blend of mountains, sea, rivers, and harbours, combined with a multicultural vibe and a high-tech urban pulse, creates an unparalleled maritime city experience." The city has consistently received Taiwan's highest tourism satisfaction ratings, bolstered by accolades from platforms like Agoda and Klook.

The campaign features a modern geometric design with vibrant colour blocks—Ocean Blue, Passionate Orange, and Modern Purple—symbolising the city's maritime spirit, local warmth, and creative edge. Three cinematic promotional videos target diverse market segments, showcasing curated itineraries and iconic sites such as Cijin, Weiwuying Arts Centre, and Lotus Pond.

Promotional efforts are concentrated in high-traffic areas like Osaka's Dotonbori district and Kuala Lumpur's shopping districts. Region-specific slogans enhance local resonance, inviting tourists to experience Kaohsiung's rich cultural heritage and contemporary lifestyle

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