Antalya, Turkey: Ancient amphitheater during a folk music concert with colorful night lighting illuminating musicians and audience. Festive atmosphere in the historical venueThe Türkiye Tourism Promotion and Development Agency (TGA) has become the latest member of the International Association of Professional Congress Organisers (IAPCO) Destination Partner network. This collaboration aims to bolster Türkiye's international Meetings, Incentives, Conferences, and Exhibitions (MICE) strategy by connecting it with IAPCO's global network of Professional Congress Organisers (PCOs).
The partnership is a strategic move for Türkiye as it seeks to attract high-value international meetings and congresses. By aligning with IAPCO, Türkiye aims to enhance its competitive edge in the global meetings industry, which is increasingly reliant on collaboration between convention bureaux and accredited PCOs. Sissi Lignou, President of IAPCO, remarked, “Türkiye has demonstrated strong momentum and ambition within the global meetings industry, supported by ongoing investment in infrastructure, accessibility and international engagement.”
Türkiye's infrastructure and connectivity have positioned it as a leading destination for major congresses. According to the International Congress and Convention Association (ICCA), Istanbul ranked eighth globally for hosting medical and healthcare congresses, underscoring its academic strength and regional influence.
Dr. Elif Balcı Fisunoğlu, Deputy General Manager of TGA, highlighted the significance of this partnership, stating, “TGA becoming an IAPCO Destination Partner represents an important milestone in our international growth strategy and reflects the rising power of Türkiye in the global MICE sector.”
The collaboration will also focus on advocacy, sustainability, and professional excellence, reinforcing Türkiye's role in advancing the global meetings industry. As part of its strategy, TGA has launched "MeetingInTürkiye," a digital platform offering congress support and destination insights to international organisers
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