ABTA 14: Hoseasons unveils new logo

Hoseasons' new look
Hoseasons’ new look

Hoseasons has revealed a new logo and brand messaging.

The new look has a more ‘country’ feel with a green leaf icon and new typeface.

The brand also has a new strapline ‘a better place to stay’ reinforcing its quality and move to the luxury market.

“In a year which marks a reflection of the past 70 years of Hoseasons, it seemed fitting for us to look forward to the future,” said Simon Altham, managing director of Hoseasons. “Over the last 10 years the style of holidays we sell has significantly changed, with over 65 percent of our business coming from the short break luxury lodge market, which has resulted in us welcoming lots of new customers to holidaying at home.

“Our research showed that the current logo, whilst much loved and full of personality, was also perceived to be a more value-based proposition and no longer reflected our product portfolio and most importantly our customers.”

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